Members Benefit from Comprehensive Market Research to Guide Sales and Marketing Planning
Cambridge, UK. March 25, 2019 – Cambashi, a leading global industry analyst and market consulting firm, today announced that the industry-led IoT Charter Program is delivering valuable results in defining the industrial IoT market and providing quantitative and qualitative market data.
The founder members of the Charter Program are major IoT software providers and innovators who have been involved in shaping and driving this market. They are working with Cambashi to steer and refine Cambashi’s Market Observatories, fine-tune the market segmentation model and prioritize the research agenda. Members obtain early access to the global IoT Observatory to guide sales and marketing planning. They also share industrial IoT industry issues, use case and business analyses.
The IoT Charter Program began as a result of a comprehensive Cambashi study of the industrial IoT market in 2016, which concluded that there was not a reliable or authoritative source for segmentation, size or growth estimates. Further research resulted in a Cambashi report entitled “The Industrial Internet of Things and Digital Transformation; Market Landscape and Trends,” which was delivered in 2018 and served as the basis for Cambashi’s launch of the IoT Charter Program.
“Feedback from contributors to the research study strongly indicated that a forum was needed to define the market, main players and trends,” said Peter Thorne, CEO, Cambashi. “The report provided an industry perspective from both technical and commercial viewpoints. It suggested that an industry-led program was needed to further define the market, segmentation and key issues and then to measure the market with appropriate granularity,” he added.
Will Kohler, Senior Vice President of Corporate Strategy Research at PTC, an IoT Charter founder and one of the leaders in IoT with its ThingWorx technology, said, “The competitive and industry intelligence received from Cambashi enables PTC to make the most-sound market decisions possible.”
Another founder member, RTI, provides secure connectivity frameworks for industrial IoT systems. David Barnett, Vice President of Products and Markets at RTI, said, “We decided to take part in the IoT Charter Program because the research deliverables were just what we needed to inform our sales and marketing planning, and Cambashi’s knowledge and data assets are most pertinent to our area of interest, namely the industrial IoT.”
The Charter has an initial focus on market segmentation, definition of key metrics and use case analysis, for Connected Applications in nine main Market Areas. These include Connected City, Connected Worker, Connected Building, Connected Construction, Connected Transportation, Connected Asset, Connected Project, Connected Infrastructure and Connected Supply Chain – all powered by the systems, tools and platforms that are driving digital transformation.
IoT Charter Program Deliverables
The quantitative outcome of the Charter Program will be an addition to the extensive range of Cambashi Market Observatories – multi-perspective datasets for the industrial and engineering software market – that will provide reliable figures for market sizing and 3-year growth projections by application in nine target Market Areas and three global geographies. Future releases will provide the ‘industry’ dimension and further geographic granularity. The qualitative outcome will be a series of messages, seminars, white papers and workshops to support marketing and on-line training modules to help explain the technology and industry positioning.
Cambashi is a market research, industry analysis and consulting firm doing business from its global HQ in Cambridge, UK. Its independent research and analysis deliver compelling insights on the use of IT to address business issues in the manufacturing, process, distribution, energy, utilities and construction industries. The Cambashi Market Observatories provide global companies with the objective information needed to clarify decisions assess trends and develop effective marketing strategies.
The Cambashi Market Observatories provide detailed information on software spend by country, industry and product and the size of user communities, for a range of technical software application types.
In addition to delivering global market data and related consulting services, Cambashi offers a unique web-based industry training curriculum.
About PTC (NASDAQ: PTC)
PTC helps companies around the world reinvent the way they design, manufacture, operate, and service products in and for a smart, connected world. In 1986 we revolutionized digital 3D design, and in 1998 were first to market with Internet-based product lifecycle management. Today, our leading industrial innovation platform and field-proven solutions enable you to unlock value at the convergence of the physical and digital worlds. With PTC, manufacturers and an ecosystem of partners and developers can capitalize on the promise of the Internet of Things and augmented reality technology today and drive the future of innovation. PTC, ThingWorx, and the PTC logo are trademarks or registered trademarks of PTC Inc. or its subsidiaries in the United States and other countries.
Real-Time Innovations (RTI) is the Industrial Internet of Things (IIoT) connectivity company. The RTI Connext® databus is a software framework that shares information in real time, making applications work together as one, integrated system. It connects across field, fog and cloud. Its reliability, security, performance and scalability are proven in the most demanding industrial systems. Deployed systems include medical devices and imaging; wind, hydro and solar power; autonomous planes, trains and cars; traffic control; Oil and Gas; robotics, ships and defense. RTI lives at the intersection of functional artificial intelligence and pervasive networkingSM.