From time to time, Cambashi analysts contribute to articles, podcasts and webinars that are published in trade journals. The following are recent examples that have been published.
2020

Engineering Design Process: The Changing Role of Simulation and the Simulation Revolution
IoT for all, By Petra Gartzen – November 23, 2020
Engineering Simulation has grown into significant importance and is set for sustainable evolutionary growth due to the emergence of Generative Design and Digital Twins

OT vs IT in the supply of IoT, and migration and consolidation in IIoT (Analyst Angle)
Enterprise IoT insights, November 6, 2020
Overall, the industrial IoT market for connected applications is continuing its rapid growth and beginning to mature as the applications become more powerful – including AI (artificial intelligence), ML (machine learning), and analytics capabilities – robust and easier to deploy.

A Glimpse of the Generative Design Market
Digital engineering 247, By Kenneth Wong, November 1, 2020
Simon Hailstone, the principal consultant at Cambashi, believes the fate of GD is invariably linked to the fortunes of heavy simulation users.
The Engineering Simulation Revolution Has Begun
Automation, September 13, 2020
Engineering simulation has grown into significant importance in the engineering design process over the past four decades with technology drivers enabling its broader and improved application. This growth in importance has been accompanied by a growth in awareness of the benefits and key business drivers, which then also brings a new set of opportunities and challenges related to increased demand.
Unity Technologies IPO: Gaming Platform Files to Trade on the NYSE
In industries other than gaming, Unity estimates a market opportunity of $17 billion. This number is based on the number of software developers, architects and designers Unity believes it could serve. The company notes that, according to data from Cambashi in April 2019, there a re 37 million engineers and technicians the company thinks could be future users of its platform. It also notes virtua I and augmented reality as future opportunities.
Analytics For Operating In The New Manufacturing Normal
Market research firm Cambashi expects that while most digitaI transformation projects (which may include “digita I transformation”) will be resilient, some companies may delay new transformation initiatives in the short term due to the demand shock caused by the pandemic.
COVID-19: Winners and Losers in Industrial IoT
Connected World Magazine, July 1, 2020
Cambashi’s analysis of the connected applications (lloT) market shows that the growth during the last few years has been very positive, and the effect of COVID-19 is likely to be temporary.
Connected agriculture–how IoT technology is deployed to improve food production and distribution
CEOWorld Magazine, March 17, 2020
Cambashi’s research into lloT and Connected Applications highlights the global trend in Connected Production where the main software application revenues of loT in agriculture are recorded.
Industrial IoT Observatory launch
My Tech Decisions – The Value of Connected Applications to Industrial Internet of Things
Control Design – Cambashi releases Industrial IoT market data observatory
Digital Engineering – Cambashi Releases Industrial IoT/Connected Applications Market Data Observatory
Processing – Markets Update: Cambashi releases Industrial IoT/Connected Applications Market Data Observatory
Automated Buildings – Cambashi Releases First Industrial IoT/Connected Applications Market Data Observatory
Industrial IoT Charter launch
- Aithority – Cambashi Launches the Industrial IoT Charter Program
- TMC Net – Cambashi Launches the Industrial IoT Charter Program
- Yahoo Finance – Cambashi Launches the Industrial IoT Charter Program
- NASDAQ – Cambashi Launches the Industrial IoT Charter Program
- Automation – Cambashi announces launch of Industrial IoT Charter Program
- Sensors Online – Industrial IoT Charter Program Sets Sail
- Intelligent Technology Solutions – Cambashi Launches the Industrial IoT Charter Program
Other articles
- Control Engineering – Small-to-midsize manufacturers face digital transformation constraints by Joe Brooker
- Digital Engineering – ASSESS 2019 Congress Marked Progress in the Expansion of Simulation Across the Value Chain – Cambashi’s CAE market data cited
- Supply Chain Brain – How Offsite Manufacturing Could Revolutionize the Construction Supply Chain by Alan Griffiths
- Advanced Manufacturing – At Long Last, IoT is Breaking Down Walls Between IT, OT by Joe Brooker
- Automation.com – Cambashi announces hire of Petra Gartzen as BIM/CAE/IoT Senior Analyst
- Training Industry – The Missing Key to Sales Success: Industry Knowledge by Rory Christian
- Digital Engineering – Social and Connected PLM with comments from Peter Thorne
- Training – The 4th Missing Key Element to Sales Success by Rory Christian
- Manufacturing.net – Come-On, PLM! Part 1 and Come-On, PLM! Part 2 by Peter Thorne
- Sales & Marketing Management – The Missing Key Element to Sales Success by Rory Christian
- Geospatial Solutions – GIS is key to developing smart cities and buildings by Christine Easterfield
- Embedded Computing Design podcast with Peter Thorne on digital twin and connected devices – 5 minutes with…Peter Thorne
- Five Technology Trends That are Already Improving the Utility Customer Experience by Christine Easterfield – published at Electric Light & Power and Renewable Energy World
- Embedded Computing Design – Trends and Innovations in the Industrial IoT by Alan Griffiths
- Control Engineering – IIoT Webcast Series 2018, Part Two: The role of connectivity in collaborative projects
- Tech Target – Part 2 Making IoT and PLM systems work together takes cultural change – interview with Alan Griffiths
- Tech Target – IoT may throw a lifeline to PLM systems – interview with Alan Griffiths
- Supply Chain Brain – How Industrial IoT is Disrupting Supply Chains by Dan Roberts
- Machine Design – New Innovations are Turning the IIoT into a Service by Alan Griffiths
- Information Week – Use IoT to Accelerate Digital Transformation – interview with Alan Griffiths
- Embedded Computing Design – Trends and Innovations in the Industrial IoT by Alan Griffiths
- Embedded Computing Design – How the Industrial IoT is transforming industrial applications by Alan Griffiths
- EBN – 3 Ways the IIoT is Disrupting Supply Chains by Dan Roberts
- Design World – How Industrial IoT is Disrupting Supply Chains by Dan Roberts
- Design World – How the Industrial IoT is transforming industry by Alan Griffiths
- Design News – Evaluating the Business Impact of IoT by Alan Griffiths
- Control Engineering – IIoT Webcast Series 2018 Pt 2 The role of connectivity in collaborative projects with Alan Griffiths
- Automation World – Beyond the Black Box of Predictive Maintenance – interview with Alan Griffiths