Our experienced consultants help engineering software vendors analyse markets, anticipate trends, and plan strategies in 100+ industry sub-sectors.

The last two decades have seen dramatic changes in every manufacturing sector.

But as we speed towards the IoT and Industry 4.0 era, we must prepare for changes unlike anything we’ve seen before.

For companies developing and selling technical software applications (CAD, CAM, CAE, GIS, AEC), there is going to be an unparalleled jump in the complexity of their markets.

Chart showing PLM and CAD spend by manufacturing industry sector
Figure: Engineering Software (BIM, CAD, CAM, CAE, GIS, PLM and Visualization) spend by major Manufacturing industry sector

The Challenges

Complexity in design and engineering software markets is absolutely huge, stemming from:

  • changing structural drivers unique to each manufacturing sector
  • software application overlap and interoperation
  • the now-pivotal role of embedded software and electronics in the development of ‘smart products’ – and the knock-on effect on traditional supply chain dynamics
  • increasingly IT-savvy customers
  • global project teams and customer bases

All of this means that sophisticated segmentation and market understanding are vital for sound planning – especially in the current highly uncertain and constantly shifting global economy.

As the adoption of IT raises the performance bar for everyone, manufacturers are also looking to technical applications (CAD, CAM, CAE, PLM, AEC and visualisation tools) suppliers for advice on how to gain competitive advantage from their technologies.

Check Cambashi Methodology

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