Sales & Marketing Strategy & Planning Advisory
Cambashi is uniquely positioned to develop detailed analyses of the design and engineering software market.
Strategic Planning
Vendors seeking a framework for sales and marketing planning, or perhaps financiers trying to understand the market opportunity for an investment target, often require a highly detailed analysis that combines quantitative and qualitative demand information.
Our projects are tailored to reflect each unique client requirement, whether in specific industry sectors, application areas, or geographies.
We use our proprietary market data, the Cambashi Market Observatories, to blend the appropriate market perspectives – industry, country, employment, vendor, and product – with the insights gained from our continuous analysis of the technical applications market.
Marketing & Sales Strategy
Marketing actions must help win business. To do this successfully, they need to guide your prospects to positive answers to two key questions:
- Will I buy this solution?
- Will I buy it from you?
Whether it is detection of opportunity signals in the marketplace, a software product launch or business development initiatives, Cambashi’s market knowledge helps define the optimum approach and use of resources.
From thought leadership, white papers, and keynote presentations to sales workshops, pursuit lists and briefing notes, our marketing services will help turn your plans into business success.
Software Industry Market Intelligence
An annual Observatory service provides several important entitlements that fit together to offer strategic decision-making support. Specifically,
unique proprietary datasets covering market size, share, and forecasts for key industry segments and sub-segments, customized to each client’s specifications.
Industries
Our experienced consultants help engineering software vendors analyze markets across a range of industry sectors and their 100+ sub-sectors.
Understanding and being responsive to rapid changes in the markets you serve enables you to position your business for success.
Technologies
The core of our business is based on our ongoing research and analysis of the use of IT in industry.
We also study the markets for an array of associated technologies – business applications and IT infrastructure elements – that must all converge to create competitive differentiation.
Custom data projects
- extending the scope of standard datasets
- researching new technology areas
- using new and existing data to solve complex problems
Manufacturing & Industrial Sales Training
Cambashi research informs a unique suite of world-class online industry training courses – these provide a comprehensive introduction to the various manufacturing industries.
Over 10,000 professionals each year use our training curriculum to improve their industry knowledge and gain the confidence and credibility they need to interact with decision-makers more effectively and sell more successfully.
| According to a survey of technology buyers: 57% expressed frustration that vendor salespeople aren’t knowledgeable enough about their industries a huge 77% found that salespeople don’t understand their business issues well enough to demonstrate the value of their products |  |