Director
Peter’s research focuses on the business needs of engineering and manufacturing organisations, and the way these needs are addressed by information and communications technology.
His client assignments include strategic, forecasting, and segmentation projects including the role of industry networks; tools and processes for product development and introduction; and focused analysis of the market for systems engineering and embedded software development tools. He works closely with IT vendors, providing them with independent expertise to match their products and services to real industry needs, and use evidence-based approaches for marketing planning.
Peter has applied information technology to engineering and manufacturing enterprises for more than 30 years, holding development, marketing and management positions with both user and vendor organisations. Immediately prior to joining Cambashi, he spent seven years as head of the UK arm of a global IT vendor’s Engineering Systems Business Unit, which grew from a small R&D group to a multi-million pound profit centre under his leadership.
He holds a Master of Arts degree in Natural Sciences and Computer Science from Cambridge University, is a Chartered Engineer, and a member of the British Computer Society.
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