The Impact of COVID-19 on IIoT. Winners and Losers

Cambashi is making this briefing available to its key clients and other companies involved in engineering and manufacturing software.
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Cambashi’s research into the industrial IoT market sector supports the Credit Suisse theme of ‘hardware companies buying software companies’; many established ‘OT’ (Operations Technology) companies are moving into or acquiring software companies in order to stay in the game, defend against disrupters and increase growth. There is a long tail of smaller companies and the sector will coalesce, leading to mergers and acquisition.

This report describes the landscape of the industrial Internet of Things (IoT) market, covering the complex ecosystem of technology providers and how the IoT can be an enabler for digital transformation in a range of industries. It is intended for senior executives involved in company strategy and business planning as well as operational executives in resource planning, sales and marketing.


Cambashi`s 9 Market Areas for Industrial IoT (IIoT) and Connected Applications.

Global Industrial IoT (IIoT)/Connected Applications segmentation by region, provider, and Market Area.

Use Case & Case Study analysis.

Market sizing and growth projections (3-year forecast).

Custom projects

  • Sales & Marketing Strategy Review (using Cambashi market data)
  • Custom projects for IIoT and Connected Applications
  • Training – Understand the IIoT/Digital Transformation product & services ecosystem

Typical examples include:

  • Deeper dive into datasets to assess new opportunity sub-segments
  • Market opportunity and size assessments
  • Identification of emerging trends and disrupters

Use Case & Case Study Analysis

Why is case study analysis so important?

Use Cases show where providers are developing Connected Applications and in which Market Areas. This is valuable for product planning and sales focus.

Case Studies, and interviews with actual users, show the business value, budget process, and benefits by analyzing how the money flows in IIoT deals.

Charter program

We are promoting an industry-led initiative to guide scope and segmentation to achieve the best fit for future business and marketing planning.  Selected providers will be invited to become Founder Members in the Industrial IoT Charter Program. 

Check Cambashi Methodology

More about the Charter Program can be found here.


  • Optimize global sales and marketing resources
  • Target the most promising geographic areas and industries
  • Assess comparative attractiveness of different Market Areas

Cambashi’s IIoT research journey

2012Embedded Software research initiated

2017/18 – IIoT Landscape report published

2018Charter Program introduced to invite industry collaboration

2019 – Use Case & Case Study analysis 

2019 June – Inaugural Connected Applications Observatory – global sizing & forecasts by 9 “connected” Market Areas across 3 regions – US, EMEA, APAC

2020 – Connected Applications/IIoT Observatory update and strategic engagements with customers


Find out more.