Strategy & Planning

Vendors seeking a framework for sales and marketing planning, or perhaps financiers trying to understand the market opportunity for an investment target, often require a highly detailed analysis that combines quantitative demand information with:

  • qualitative assessments of product suitability
  • competitive activity
  • likely routes to market

In these cases, Cambashi is uniquely positioned to develop detailed analyses of the design and engineering software market.

Our projects are tailored to reflect each unique client requirement, whether in specific industry sectors, application areas or geographies.

We use our proprietary market data, the Cambashi Market Observatories, to blend the appropriate market perspectives – industry, country, employment, vendor, product – with the insights gained from our continuous analysis of the technical applications market.

Marketing Advantage

Marketing actions must help win business. To do this successfully, they need to guide your prospects to positive answers to two key questions:

  • Will I buy this solution?
  • Will I buy it from you?

Whether it is detection of opportunity signals in the marketplace, a software product launch or business development initiatives, Cambashi’s market knowledge helps define the optimum approach and use of resources.

From thought leadership, white papers and keynote presentations to sales workshops, pursuit lists and briefing notes, our marketing services will help turn your plans into business success.

Marketing planning process
Marketing planning is the activity that coordinates the chain of activities involved in marketing, all the way from strategy to execution.

Market Intelligence

An annual Observatory service provides several important entitlements that fit together to offer strategic decision-making support, specifically.
Unique proprietary datasets covering market size, share and forecasts for key industry segments and sub-segments.


Our experienced consultants help engineering software vendors analyse markets across a range of manufacturing sectors and their 100+ sub-sectors.

Understanding and being responsive to rapid changes in the markets you serve enables you to position your business for success.

We analyse, and produce market data quantifying technical software use (PLM, IoT, GIS, BIM, CAD, CAM etc) in, these industry sectors or their 100+ sub-sectors:


Research, analysis and global Market Data for PLM, AEC, GIS, embedded software development tools, and more.

The core of our business is based on our on-going research and analysis of the use of IT in industry.

Our services ensure that clients – either buyers or sellers of IT – benefit from robust, relevant insights that support successful decision making in any area of these complex global markets.

We also study the markets for an array of associated technologies – business applications and IT infrastructure elements – that must all converge to create competitive differentiation.

Industry Training

Cambashi research informs unique suite of world class online industry training courses – these provide comprehensive introduction to the various manufacturing industries.