Employment Observatory – Software Industry Occupation Database
Comprehensive dataset on potential user communities for software (BIM, CAE, PLM, CAD/CAM and Visualization & 3D Rendering). Analyze market opportunities and calculate total potential software seats across countries, industries and occupations.
AEC-Related
Architects, Civil Engineers, Draughtspersons, Construction Managers.
Manufacturing-Related
Mechanical Engineers, Industrial & Production Engineers, Manufacturing Managers.
Media & Entertainment
Games development, Film & TV production, Advertising & Publishing.
Key Benefits
Market Analysis
Support opportunity analysis and calculate total potential software seats.
Demand Visualization
Explore potential users in defined industry sectors and territories.
Targeted Marketing
Support market penetration by targeting specific user populations.
Product Planning
Assess potential user base for products aimed at particular occupations.
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The Employment Observatory provides data on the number of employed people by country, industry and occupation. It can answer questions such as:
- How many Architects are there in Germany?
- What proportion of Civil Engineers work in the Construction industry?
- Which country employs the most people in the Automotive industry?

AEC-Related Occupations
Data from the Cambashi Employment Observatory shows that world-wide there are 8x the number of managers and skilled trades people compared with architects, engineers and technicians. This represents a significant opportunity not only for BIM software vendors but also for businesses looking for further efficiencies as part of digital transformation.
Examples of AEC-Related Occupations
- Architects
- Civil Engineers
- Engineering Technicians
- Draughtspersons
- Construction Managers
- Construction Supervisors
- Skilled Tradespeople
Cambashi reveals growth opportunities for engineering software and a wider potential target audience
While engineering software vendors have been developing software to aid designers and engineers for decades, the improved functionality of these software tools has improved to the point where most architects, designers and engineers find them indispensable.
“Digital transformation is opening up new opportunities for engineering software tools to support decision-making among managers/supervisors and improve the information flow for 295 million skilled tradespeople and machine operators. It will require new types of solutions, such as visualization and augmented reality, giving them access to and the ability to interact with 3D design models,” said Dan Roberts, Senior Consultant at Cambashi. “Major vendors, such as Autodesk, Bentley Systems, Dassault Systèmes, PTC, and Siemens Digital Industries Software continue to improve and refine their design capabilities to provide full coverage of the design cycle, including the visualization and simulation necessary to enable, for example, digital twins.”
Examples of Manufacturing-Related Occupations
- Mechanical Engineers
- Draughtspersons
- Industrial & Production Engineers
- Engineering Technicians
- Manufacturing Managers
- Manufacturing Supervisors
- Machine Operators
Media & Entertainment
sub-industries
In addition to covering occupations in the AEC (Architecture, Engineering, and Construction) and Manufacturing industries, we also explore the dynamic world of Media & Entertainment along with its sub-industries.
Games development
Film & TV production and broadcasting
Advertising & Publishing
Methodology
Using nationally-reported data, combined with Cambashi intelligence on industry-wide activities, this is an invaluable tool for establishing market potential before developing and launching a new product or service. Check Cambashi Methodology
Release frequency
The Cambashi Employment Observatory is updated on a yearly basis and released at the beginning of the year presenting aggregate employment figures across different industries, occupations and various countries for that single “base year”.
Sources and Methods
Data sources used for generation of Cambashi market data include but are not limited to international statistical sources, econometrics data, national statistics, 3rd party research, public financial sources, analysts, Cambashi research, and company reports.

