The industrial IoT and Digital Transformation Market Landscape report

January 2018, by Alan Griffiths and Peter Thorne

In this report, we cover the changing landscape of industrial IoT market: technologies and systems and focus on the questions “what is the industrial IoT?”; “who are the main providers of IoT technology?”; and “who pays whom for what?”. To answer these questions, we reviewed leading vendor offers to understand how they deliver diverse, innovative IoT systems, and how they overlap with digital transformation.

We also discuss the disruptive effect of the IoT on industry, and where this may lead. Subsequent analysis lead to the creation of Cambashi industrial IoT Observatory that shows the Total Available Market for industrial IoT technology by revenue, and Connected Market Area.

The underlying information is sourced from structured interviews with many of the key providers in industrial IoT and explains the current upheavals, disruptions and opportunities. Many success stories involve digital transformation for which the industrial IoT is a key enabler and catalyst.

Check the first part of the new 2020 report here. The new, full report will be made available for purchase in January 2021.

The industrial IoT (IIoT) market report outline

The industrial IoT market landscape in the following sections: re-imagining products, processes and business models; ‘personal’ and ‘industrial’ IoT; the evolution of industrial IoT.

Digital transformation and the IoT

Manufacturers are defining and prioritising IoT projects in exactly the same way as they would treat any new technology – “it can be done” doesn’t mean “it should be done”: they either need to build a business case or agree to invest in a strategic change project, such as digital transformation, in order to stay ahead of the competition.
IoT projects can offer whole new business models such as ‘product-as-a-service’ or ‘power by the hour’, so the right people need to be involved to assess the opportunity and develop ideas to fit their organisation’s priorities, timescales, budgets and culture.

What are the layers of industrial IoT?

Mechanical parts; Electronics, software, sensors and actuators; Connectivity; Product access and data routing; Product-specific software applications; Enterprise applications.

Understanding the underlying technology helps understand what the various providers offer and where they compete or cooperate.

The main industrial IoT companies

We identify three main categories of companies offering solutions for industrial IoT: ‘Established’ companies, IoT start-ups, System Integrators / Management Consultants

The business case for IoT

How IoT can add value and ways to get started.

The economics of IoT (‘who pays whom for what’)

We provide ‘use cases’ and examples to show how providers deliver solutions – often using new pricing and cooperation models.

Challenges in industrial IoT

Resolving key challenges will be essential to enable IoT to satisfy more than the innovators, early adopters, and pilot projects of the majority. In particular, developers and users need: building a business case; better, easier security; an accepted set of core standards; familiarity with how to do business in a connected industry network; fewer, more mature software/service offers described as ‘IoT platforms’; more engineering and software staff familiar with IoT technologies; the data ownership issue.

The industrial IoT and Digital Transformation Market Landscape Report

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